SKILLS

· Award-winning Project Manager

· Extensive management experience 

· Proven track record of managing annual fund direct response marketing campaigns

· Excels in various aspects of production (graphic design; photography; management of creative services, print and mail house production, and vendor relations; process improvement)

· Proficient in Ellucian Advance/CADS, MS Office, Adobe Creative Suite/CC, Adobe Lightroom, Tableau, Salesforce Marketing Cloud, Convio, Mailchimp, Smartmail, HTML, CSS, MS Project, Project X, Google Docs, Wordpress, Basecamp, Mobile Cause, Scale Funder, social media and online marketing

· Photography – Events, Weddings and Portraits in studio and on location

· Event production

· 2021 Winner of Gawad Amerika Awards for Most Outstanding Arts Advocate/Producer 

· 2021 Winner of Amerasia International Awards for Most Outstanding Concert/Show Producer of Southern California

· Winner for the Seattle Visitor’s Guide's Seattle Through the Lens photo contest 

· Well-connected in Filipino-American community and its community organizers 

Assistant Director for Direct Marketing and Fundraising

University of Southern California, Los Angeles, CA | Jul. 2018 – present 

· Raises private annual support and increases donor participation at the University of Southern California through universitywide programs and direct marketing efforts

· Serves as lead liaison with annual giving leaders throughout campus, marketing team and design agencies to develop optimal approach to increasing donor participation and fundraising revenue using new and current best practice

· Responsible for appeal design and creative assets, copywriting, development and execution of direct mail, online solicitations, stewardship, telefundraising, and senior class gift appeals while adhering to the USC brand

· Provides expertise on annual fund strategies and the implementation of those strategies

· Ensures measurement techniques are built into fundraising activities, tracks results and provides analysis and reports on individual projects

· Collects and analyzes marketing data and makes programmatic decisions based on findings

· Develops project timelines and works with internal staff to ensure deadlines are met

· Communicates key campaign milestones, progress/delivery status and manage expectations

· Identifies potential delivery risks and communicate/propose solutions

· Quotes design and production costs with vendors on a project by project basis 

Marketing Consultant

The Cal Marching Band, University of California, Berkeley, Berkeley, CA | Oct. 2017 – present

· Managed the Cal Marching Band’s Fall Appeals from concept to completion

· Introduced and integrated direct response marketing best practices for donor acquisition, retention and reactivation into the Cal Band’s direct marketing appeals

· Developed creative direction, wrote and edited solicitation appeals and designed marketing collateral

· Successfully produced direct marketing appeals by effectively working with internal partners and print and mail house vendors

Gift and Data Associate (Contract)

Haas School of Business, University of California, Berkeley, Berkeley, CA | Mar. 2018 – Jun. 2018

· Managed the production of standard and custom gift acknowledgement and stewardship letters for all gifts.

· Redesigned and documented the gift acknowledgment letter process including mail merge process.

· Managed data enrichment projects such as biographical and gift information updates in Ellucian Advance/CADS database for reunion events and Top 40 Corporate project among other projects

· Utilized tools such as Alumni Finder and Live Alumni to research alumni information.

· Fulfilled Footprints queue management for advancement services requests such as list generation, data management and ad hoc reporting from CADS WEBI Business Intelligence.

· Supervised student workers on special projects.

Marketing Program Manager (Contract)

University Development and Alumni Relations, University of California, Berkeley, Berkeley, CA | Oct. – Dec. 2017

· Managed email campaigns for Big Give, UC Berkeley’s award-winning 24-hour giving campaign

· Assembled and managed a complex email campaign series for Big Give using Salesforce Marketing Cloud

· Developed strategic marketing plans for donor acquisition, retention and upgrade of prospects by leveraging direct marketing best practices

· Managed and executed integrated direct mail and email fundraising appeals by working with internal clients, managing production timelines and working with external vendors to ensure mailings and emails are deployed on time

· Developed creative direction for solicitation appeals and marketing collateral

· Utilized Ellucian Advance/Cal Advancement Data System (CADS), determined data specifications and reviewed data extracts for accuracy

· Provided analysis of audience segmentation, appeal performance and donor behavior reports

Associate Director of Direct Marketing

Stanford University, Stanford, CA | Sep. 2014 – Mar. 2017

· Developed and executed marketing strategies to meet the business objectives of two schools and Stanford Athletics to deliver best-in-class direct response marketing strategies for their Annual Funds, Reunion and Leadership Giving programs.

· Managed marketing plans/programs to meet business objectives including collaboration with internal stakeholders and vendor partners.

· Implemented integrated marketing communications and brand strategy across a variety of channels.

· Analyzed donor behavior using Tableau and used this tool to plan and recommend fundraising marketing strategies.

· Oversaw the design and production of marketing materials from inception to deployment.

· Conducted market research, competitive benchmarking, analyzed campaign results and effectiveness to inform decisions regarding strategic marketing direction and segmentation.

· Assessed market opportunities and tracked market trends.

· Recommended marketing improvements based on performance metrics.

· Managed program budgets and vendor RFP process.

Senior Marketing Project Manager 

University of California, Berkeley, Berkeley, CA | May 2008 – Sep. 2014

· Developed strategic marketing plans for donor acquisition, retention and upgrade, and managed up to 30 DM/EM campaigns annually for 9 schools/colleges that have generated at least $2M from 6,000 donors by leveraging best practices. Highlights include:

o Managing the End of the Year Cards appeal, which is the highest-grossing mailing annually across all programs that garners about $500K each year.

o Achieving in integrating Cal Athletics into the Annual Giving Services Program by enhancing DM/EM efforts that garnered $450K in its first year.

o Succeeding in rolling out The Charter Hill Society invite and upgrade appeal for our leadership society, which brought in $72K in FY14.

o Conducting a test on a renewal appeal, which outperformed the control mailing by increasing donor response rate by 64% and revenue by 47%.

o Managing a complex EM series for 9 schools/colleges that generated $85K from online giving in its first year using Convio.

· Created an integrated marketing plan and project charter for implementing a Matching Gifts program that is designed to leverage company matching gifts in fundraising efforts

· Researched prospective printers and mail houses and managed the annual vendor RFP.

· Utilized Ellucian Advance/Cal Advancement Data System (CADS), developed data segmentation, wrote data specifications for complex data extracts and reviewed data extracts. 

· Managed and executed integrated marketing appeals by working with internal clients, providing creative direction to writers and designers, managing production timelines and working with external vendors to ensure mailings are mailed in a timely manner.

· Tested a premarketing online advertising strategy using an external vendor.

· Produced reports for analyzing data segmentation and performance results using SAP Business Objects

Promoted from Marketing Project Manager to Sr. Marketing Project Manager. 

University of California, Berkeley
Achievement Award
Spot Award (multiple times)
UREL AP Way to Go! Award (multiple times)

Tower Records
Employee of the Month (multiple times)

Berkeley City College
Art and Multimedia Arts, 2008-2011

University of California, Los Angeles
World Arts and Cultures, 1996-1999
 

Los Angeles Valley College
A.A. in Art History, 1994 

FilAm Arts, Former Board Member
LA Press Club, Member
L.A. Conservancy, Member
Filipino-American Press Club, Member
Filipino-American Chamber of Commerce (several chapters), Member
Pilipino Workers Center, Member